Tuesday, May 29,2012
By: Carrie Van Brunt-Wiley
A recent report finds that those shopping for auto insurance rates are relatively focused on the quality of insurers' websites and the ease of getting a quote online.
Analysis of customer experiences on auto insurance companies' websites found that those who had a good experience online were far more likely to shop with that company. Half of consumers who had a very good experience online also said they would recommend the company to others.
"The insurance industry spent more than $5 billion in 2011 on advertising to attract consumers to shop for insurance," said Jeremy Bowler, senior director of the insurance practice at J.D. Power and Associates. "An insurer that cannot provide a fast, simple quote via their website likely has a dramatically lower chance at winning that business."
The ability to receive a quote quickly was critical, as satisfaction among those who thought the quote process was fast was more than 40 percent higher than those who said the opposite.
Many consumers prefer to complete their auto insurance transactions online. A past study by J.D. Power found that 34 percent of shoppers wanted to buy their policies online.
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