Flood Survey raises the question: Does it take a catastrophe to raise awareness?

“We continually look to remind people that standard homeowners and renters insurance does not cover flood damage. Flood damage is excluded under standard homeowners policies. Only a flood insurance policy, available to homeowners and renters through the federal government, will cover flood-related losses.”
– Loretta Worters, Vice President of the Insurance Information Institute

The flood insurance data that we obtained through our September Flood Insurance Survey sparked a great deal of research on our end into the purchasing habits of flood insurance policy holders. After learning that 32 percent of homeowners do not feel that flood insurance is neccessary we also found that flood insurance sales seem to skyrocket right after a major hurricane hits the U.S.  When a few months go by without a hurricane disaster, sales drop again.  Does it take a catastrophe to raise awareness?

Read the full article, Flood Insurance – necessity or commodity? and get real data about flood insurance and U.S. hurricanes. Read about the importance of flood insurance from insurance expert Loretta Worters, Vice President of the Insurance Information Institute. For more info, read the Flood Insurance Guide or visit the National Flood Insurance Program website.