American Family Insurance

* is not affiliated with American Family Insurance and is unable to provide quotes from this carrier.*

Company Information

Company Type: Private
Founded: 1927
CEO: Jack C. Salzwedel
Headquarters: Madison, WI
Employees: 7,500
A.M. Best Financial Stability Rating: A

About American Family

The American family Insurance Group is a mutual company involved primarily in the property and casualty insurance business. American Family began as an insurance company for farmers, and while they still offer farm insurance, the company now has a wide range of product offerings.

American Family Insurance Company is located in Madison, WI, but maintains regional offices throughout the United States. AmFam operates in 19 states.

American Family also maintains a network of independent agents, which offer the company’s products. American Family Mutual Insurance Company is the nation’s third-largest mutual insurance company.

Product offerings

American Family offers several insurance products including auto, home, life, umbrella, business, health, as well as farm and ranch insurance. In addition, the company now offers retirement products.

A full range of personal insurance products are offered by American Family including auto, home, health and life. In addition, more specialized insurance offerings are available such as insurance for mobile homes, motor homes, snowmobiles, boats and travel insurance. American Family also offers business insurance products such as, business owner policies and commercial property insurance.

Contacting American Family

American Family provides several ways to obtain quotes and for assistance in filing claims. Customers can call on the telephone, visit the website, or connect with a local agent. The American Family website offers a search tool for locating a local agent using your zip code.

In addition, the company offers a mobile app called My Amfam. The app helps customers with all of their insurance needs such as accessing policy documents and information, paying bills, and reporting claims. App users can also use their phone’s location services to find repair shops or American Family agents near their location.

Claims process

Customers can report claims to American Family via telephone, website or the mobile app. Once a claim is submitted, an adjustor will perform an interview and assessment to determine the claim amount.

Customers can review and track claims online or using the mobile app as well as by calling on the telephone.


American Family offers many discounts to its customers. Customers who purchase multiple insurance products from AmFam can receive a bundle discount. Other discounts that may be offered include a good driver discount, a discount for switching from a competitor for auto insurance, claims free discount and new home discounts for home insurance products.

Other information

The American Family online Learning Center provides policyholders, as well as potential customers, with insurance education. The center offers protection advice and tips on how to make the most of your insurance policy.

American Family has a long history of involvement in the communities it serves. The company is very active with the United Way. Charitable contributions in 2011 included over $2.5 million. In addition, American Family employees and agents contributed more than $1.5 million to their local United Way chapters.

Standard Home Insurance Coverage

Your home insurance protection presents a total package, not just dwelling coverage. Home insurance is more than a sum of its parts, but understanding those parts can help you get the best whole product. These coverage types typically are included in a standard policy